Looking to secure sponsors for your event, nonprofit or sports team? You're in the right place.
You already know that the right sponsorship opportunities can be a game changer—opening doors to incredible possibilities.
But here’s the trick—you’ll need to figure out how to write to potential sponsors and get them excited about partnering with you. And a generic, run-of-the-mill sponsorship request letter just won’t cut it.
You need a compelling sponsorship request letter template that grabs attention and tells your brand story with passion and clarity.
In this article, we’ll explain what a sponsorship request letter is and what to include in yours. We will also share 15 persuasive sponsorship request letter templates to get you started quickly.
Let’s jump right in!
A sponsorship request letter is a document or proposal written to request support (financial or in-kind) from potential sponsors for a specific event, program, cause or organization.
These letters typically outline the details of the event or project, potential incentives and benefits for the sponsor, the amount of sponsorship needed and other information, which we’ll discuss later in this article.
Sponsorship request letters are used in different contexts to pitch sponsors.
For example, sports teams and athletes often send sponsorship request letters and other supplementary materials, like sponsorship decks and proposals, to brands or individual sponsors.
These letters may request funding for training, equipment, travel expenses, competition fees or other related costs.
In exchange, these athletes or teams offer incentives—like advertising opportunities, brand visibility at events or endorsements—to promote the sponsor's products or services.
But that’s just one use case for sponsorship request letters!
Nonprofits often send invitation letters to corporate partners to garner support for their cause, activities or events.
Organizers of conferences, trade shows and industry events also seek corporate event sponsorships to cover costs and showcase sponsors' brands.
No matter the context, the ultimate aim is to convince the recipient that sponsoring you is a worthy investment.
RELATED: 15 Strategic Sports Sponsorship Deck Templates to Help You Land Potential SponsorsThere is no major difference between a sponsorship letter and a sponsorship request letter. You can use both letters to formalize a request for support from a company or individual.
But here's a subtle difference you should note.
A sponsorship letter is a generic term that covers all types of written communication related to sponsorships. It could be a letter thanking a current sponsor, outlining sponsorship opportunities for an upcoming event or even a rejection letter to an applicant.
In this sample sponsorship letter template, the team at Velocity Motorsports expresses gratitude to a sponsor for their support and contribution to the success of an event.
A sponsorship request letter, on the other hand, specifically refers to a letter asking for donations or sponsorship. The focus is on making the initial ask and highlighting what’s in it for the potential sponsor.
In summary, a sponsorship request letter is a type of sponsorship letter, but not all sponsorship letters are requests.
When writing a letter requesting sponsorship, you want to be sure you haven’t left out any important details.
Below are the key elements you should include in a sponsorship request letter:
Creating a sponsorship letter can be intimidating, especially starting from a blank sheet.
If you're feeling lost on where to start or want to double-check that you've covered all the important details, these templates will provide guidance.
With Visme’s easy-to-use editor, you can customize these templates to match any type of sponsorship letter you need to write or the kind of organization you’re pitching to.
Looking for sponsors for your podcast? This sponsorship request letter is your ticket to getting potential partners hyped about working with you.
This letter spills all the details about your podcast—its mission, engaging content, target audience, and just how passionate and committed your listeners are. It also explains the fantastic benefits of sponsoring your podcast: brand visibility, recognition, engagement opportunities and positive association.
The letterhead design is sleek, with an address on the left and the logo at the top, making it easy to recognize the brand. A cool, thin blue line runs along the edges, adding a subtle pop of color. Plus, the website is right at the bottom, so readers can quickly get more info about your organization.
Sponsorships provide funding that allows you to expand programs, reach more people in need and achieve your charitable goals.
But to raise funds, you’ll need to write to businesses, philanthropic organizations or individuals who believe in the mission of your non-profit organization.
This template explains how sponsors can show support for your project and shares details about how they’ll benefit from partnering with you.
This template stands out because of its stylish retro background design with bold, angular shapes and funky, vibrant colors. This abstract, geometric art theme not only evokes a trendy vibe but will leave a lasting impression on your audience. Feel free to change the color theme, fonts, logo and other design elements to match your branding.
Events are a prime opportunity for corporate sponsors to market their business and connect with a broader audience.
As you plan your next event, this letter template will help you pitch and secure funding. It shares information about your event, the kind of sponsors you need and why they’re a great fit for the potential collaboration.
This letter also highlights the perks of getting on board as a sponsor: logo on all event materials, shout-outs during press releases and presentations and a booth where sponsors can showcase their latest products. To sweeten the offer, you can even include complimentary tickets for their staff.
The uptick of using Visme is that you can easily tailor the letter content to your specific event.
Just click on the AI Writer icon and input a text prompt with all the main details about your event. Sit back and watch the tool generate quality drafts in seconds. Experiment with different prompts until you get the best result.
You might find yourself needing to write a sponsorship request for different reasons. With this multi-purpose letter template, you can always put your best foot forward.
This template is perfect for garnering support for educational institutions, sports teams, community events, nonprofits, corporate events and health initiatives. Simply swap out the information with yours and it’s ready to use.
Incorporating stunning assets can enhance the visual appeal of your sponsorship letters. Fortunately, Visme comes packed with millions of free, built-in design assets, including icons, shapes, illustrations, colors, graphics, logos and images—you can also upload yours.
Securing a sponsor for your foundation is one of the best ways to keep it sustainable. But you need to consistently stay in touch with businesses, foundations and people in the community.
This modern letter template is designed to communicate your vision and explain how sponsors can help you advance your nonprofit's mission, visibility and impact. In return, sponsors will receive brand recognition and opportunities for employee engagement.
The template design is all shades of awesome. Its green background and white and yellow text create a strong visual contrast that improves readability.
Hosting a conference? You can contact sponsors to seek support to cover the costs associated with venue rental, speaker fees, promotional materials and other expenses.
But sponsorship deals aren’t only about securing financial support. The right sponsorship deal can attract media attention, propelling your event into the public eye through news articles, interviews or even social media buzz.
No matter what your goals are, this sponsorship letter for event will help organize your communication in a cohesive way.
Using Visme's AI-powered brand design tool, you can keep your branding consistent for this letter and across all your content.
All you need to do is enter your website's URL and the wizard will automatically pull your brand assets and generate a set of 40+ customizable templates already fitted with your brand colors, fonts and logo.
Star athletes rake in millions of dollars from sponsorship and endorsement deals. If you want to score these lucrative deals, keep your communication professional.
This sponsorship letter is professionally designed to help you make a compelling case for your brand and showcase the value you bring to the table. It introduces you as an athlete and lists your most impressive achievements.
But here's the cool part: you can tweak this letter to showcase your passion and dedication to the sport or discuss your future goals and dreams. That way, potential sponsors will see how your work ethic and positive attitude can rub off on their brand.
It's not just teams or individual athletes that benefit from sports sponsorship. You can pitch sponsors for sporting events as well.
This sponsorship request letter for event offers potential sponsors unrivaled brand visibility for online and on-track viewers.
Sponsors' logos will be displayed on race cars, drivers' uniforms, event signage and promotional materials. In addition, they will have access to interactive experiences, fan engagements and networking opportunities.
Including the logo and address at the top enhances the letter's professionalism and branding, creating a strong, positive first impression.
Even if you don’t have a logo or want to rebrand, Visme’s logo maker can help you out. You can Just pick one of our logo templates and customize it to your liking.
Looking to secure funding for a sports team? This modern sponsorship request letter sample is a must-have. It features a stunning logo and blend of orange and blue borders that add a dynamic touch to the overall design.
The sample text captures the essence of your team’s spirit, including your identity, achievement and value proposition for sponsors. It also provides information on how partners can gain exposure opportunities from this collaboration.
Don't worry about listing the sponsorship packages or tiers in this letter. Instead, use Visme's interactive features to add pop-ups or link text or objects to an external website or document for more information.
If you need a sponsorship request letter sample that is adaptable to any organization or event, look no further. This letter will not only catch sponsors' attention but also persuade them to lend their support, be it a charity fundraiser, a sports event, a conference or any other occasion.
Everything you need is in there. There are placeholders for the introduction, goals, perks for sponsors and a call to action. You can easily customize this template with your logo, contact details and any other details to make it personalized and professional.
Once you’re satisfied with the content and design, you can share it online with your receipt using a live URL. Or download it in multiple formats (PDF, Image, PPTX) and share it offline via email or Slack.
With Visme’s analytics feature, you can get granular details about how your recipients are engaging with your letter. You’ll be able to see metrics like the date, time and location the recipient is reading from, along with the number of views, unique visits, average time spent, average completion and more.
Step up your sponsorship outreach for the upcoming season with this professionally designed template. It's more than just a letter—it's a gateway to building lasting, mutually beneficial relationships with donors.
This baseball sports sponsorship letter template boasts a polished design layout, making it perfect for any sports team in need of funding. It cuts to the chase with a bulleted list of benefits for sponsors, like brand visibility and exclusive networking opportunities.
We've designed the layout to make sure your event logo and contact info stand out, so sponsors can easily get in touch. Feel free to play around with colors and other design elements until it meets your taste.
Are you into individual sports like Golf or Tennis? Perhaps you’re an agent looking to secure endorsements for your professional athletes. This letter is the perfect way to approach potential sponsors with confidence.
It’s short and sweet, focusing on the best parts of your sponsorship proposal. The letter highlights your impressive track record of success and accomplishment that makes you the ideal partner for their brand. More importantly, it outlines the specific benefits sponsors can expect from partnering with you.
Breathe life into your content and create a fully immersive reading experience for your readers with interactive elements like animated graphics, characters, effects, gestures and widgets.
Is your nonprofit dedicated to improving the lives of sick people? This letter is a key part of your outreach campaign to raise funds for treatment and care.
This sponsorship letter tugs at the heartstrings of sponsors and prompts a sense of social responsibility. It introduces your organization, mission and program—raising donations to fund treatments, supporting care services and research initiatives.
Next, it highlights the program’s positive impact and partnership opportunities for corporate donors.
This letterhead design deviates from the conventional design. The logo and contact information are left-aligned, while the content is right-aligned. That’s the creative freedom you enjoy with Visme. You can easily move elements around till you’re satisfied with the final layout.
Attract the right partners with this team sponsorship request letter template. The design is captivating, and the layout persuades the reader from beginning to end.
This letter outlines your ethos, success stories, objectives and other details that make your team the right choice for their sponsorship campaign. It also outlines the promotional opportunities they’ll get to showcase their brand.
What’s more? You can also discuss how the support will enhance your team's performance and help you achieve your goals for the season.
When crafting materials for outreach campaigns, be sure to gather input from other colleagues and higher-ups. With Visme’s collaboration feature, team members can edit content or design, leave feedback, draw annotations and reply to comments in real time.
Pitch potential partners and sponsors for your upcoming hackathon using this event sponsorship request letter.
The letter provides details about the date and purpose of the event and how it will impact the tech community. It also highlights why you’ve chosen to partner with the sponsor and what they stand to gain from supporting your event.
The company logo and contact details are all neatly placed on the left side, giving the letterhead a professional and eye-catching design. With a few simple adjustments, you can tailor this template to create a unique sponsorship letter that stands out.
But if you’re facing a creative block or need help to create your letter quickly, you can use Visme’s AI document generator. Just write a text prompt that explains what you want to create, pick a design you like and boom! Your letter is ready with the design and content.
Not all sponsorship letters hit the mark. How you write a sponsorship letter can be the difference between getting a positive response or radio silence from prospects.
Let’s show how to write a sponsorship request letter and garner more support for your program.
The first thing you need to do is establish your objectives.
What do you hope to accomplish with the sponsorship letter? Are you seeking donations for a cause or event? Is your objective to secure sponsors for your team or athlete?
In what ways do you want the sponsors to come in? What are you using the sponsorship for and why is it important to you?
Before you draft your sponsorship letter, you should know the answers to these questions.
Here’s why defining your goals is a must. Without a clear goal, you’ll end up with a generic letter that fails to capture sponsors' attention or convey value.
Sponsorship letters with a clear purpose and direction are more likely to resonate with your audience and receive positive responses.
Writing a sponsorship letter is like creating a sponsorship deck. You need to consider your audience when creating it.
Do your homework by making a list of potential sponsors. Keep an eye out for sponsors who share your brand values, target audience and marketing goals.
Wondering where to find sponsors? Besides targeting existing partners, find new sponsors with a reputation for supporting similar causes or sponsoring events in your niche.
Another option would be to visit social media platforms like Twitter and LinkedIn. Research and connect with potential sponsors—follow, engage and join communities to gather insights that give you an edge.
Sponsorship platforms like SponsorPitch, SponsorGap and SponsorMyEvent are also great places to find brands to partner with. Remember to reach out to colleagues, mentors, and industry peers for recommendations about potential partners for your event.
It’s not enough to create a list of individuals or a few companies. Find out who the decision-makers are and get their contact information. This will save time and increase your chances of securing their buy-in.
This is where you spill all the important details about your request.
Start your letter with a powerful hook that grabs the reader’s interest. Provide a brief introduction about yourself, your organization and the event/program goal you're seeking sponsorship for.
Mention relevant achievements, awards, or partnerships that validate your organization's credibility and track record. Doing this assures prospects that their investment is in capable hands and that partnering with you will pay off in the long run.
To further inspire confidence and increase the odds of getting a yes, present a win-win situation. Clarify what the sponsor will gain by supporting your event or cause.
Frame the benefits not just from a promotional standpoint but also how they can help the sponsor achieve their marketing goals or support their social impact initiatives.
Above all, make your offer impossible to resist. This could be brand exposure, access to a new audience, more leads or community goodwill or whatever value means to your prospects.
Quantify the impact with hard data and projections to make your sponsorship pitch even stronger. For example, you can share metrics for past events and the projected reach, attendance figures or media coverage for this event.
Be specific about the level of sponsorship you're seeking—financial aid, product donation, service provision, etc. Outline the different sponsorship packages you offer and the benefits that come with each level.
Share your contact details (email, phone number) so prospects can get in touch if they have questions and thank them for considering your request.
Read over your letter before sending it out. You don't want to ruin your chances by sending a letter full of typos and grammar mistakes. Sponsors won't even take you seriously if your letter looks unprofessional.
Double-check your letter for typos, misspelled words, punctuation and subject-verb agreement issues. Ensure the project's specifics are accurate and communicated clearly.
Also, take a moment to check your tenses, capitalization, style and formatting—-those little details really do matter.
Watch out for your word choice as well. Opt for clear, professional language and avoid jargon that might confuse potential sponsors.
One helpful trick is to read your letter out loud or take a break and come back to proofread it later with fresh eyes. If possible, have someone else proofread your letter—-they might catch errors you've overlooked.
While a professional letterhead template isn't a must, it can boost your chances of impressing potential sponsors. It makes your organization look professional, organized and reliable, which is super important when you're trying to secure sponsorship.
A good letterhead captures your organization's logo, colors and fonts, which helps build trust and strong brand identity—things sponsors love to see.
And using professional letter templates ensures your letter looks neat and tidy, making it easier for the recipient to read and understand your request. Not to mention, it saves design time and allows you to focus on writing the content of your sponsorship request letter.
If you haven’t heard back from a potential sponsor within two weeks, it's a good idea to follow up with an email or a call. It shows that you are really interested and eager to work together. If they still don’t respond, it might be time to shift your focus to other potential sponsors.
When you reach out for sponsorship, it's not just about asking for help—it's about building a partnership where both parties benefit. The key to success lies in how well you connect with potential sponsors and show them the value they'll get in return for their support.
Subject: Sponsorship Request for [Event/Project Name]
Dear [Sponsor's Name],
I hope this message finds you well. I am reaching out to seek sponsorship for our upcoming [Event/Project Name], which is scheduled to take place on [Event Date/Project Timeline]. Our initiative aims to [Brief Description of the Event/Project and its objectives].
Your support would greatly contribute to the success of this endeavor and provide valuable exposure for your brand to our [Target Audience/Attendees]. In return, we are offering customizable sponsorship packages tailored to meet your marketing objectives.
Attached is a detailed sponsorship proposal outlining the benefits and opportunities available to your organization. We are open to discussing this further at your convenience.
Thank you for considering this partnership opportunity. We look forward to the possibility of working together to make [Event/Project Name] a resounding success.
[Your Contact Information]
Subject: Sponsorship Request for [Sport Team Name]
Dear [Sponsor's Name],
I hope this email finds you well. My name is [Your Name] and I am the [Your Position] of the [Sport Team Name] at [Organization/Club Name]. Our team is reaching out to you hoping to secure a sponsorship for the upcoming season.
[Optional: Briefly introduce your team, its history, achievements, and its significance in the community or relevant industry.]
We believe that your company's values and goals align with our team's mission, and we are confident that a partnership with [Sponsor's Company Name] would be mutually beneficial. Your support would enable us to cover essential expenses such as travel, uniforms, equipment and facility rentals, allowing our team to focus on achieving success both on and off the field.
In return for your sponsorship, we are prepared to offer prominent visibility for your brand, including but not limited to:
We are open to discussing any specific requirements or preferences you may have regarding the terms of the sponsorship.
We would greatly appreciate the opportunity to further discuss how we can work together. Please feel free to reach out to me directly at [Your Phone Number] or [Your Email Address] to arrange a meeting at your convenience.
Thank you for considering our request. We are excited about the possibility of partnering with [Sponsor's Company Name] and are looking forward to the potential opportunities that lie ahead.
[Your Contact Information]
Here are some of the best practices you should follow when writing a sponsorship letter:
Sponsorship is about establishing the right connections.
So you want to avoid generic greetings like "To Whom It May Concern.
Address the letter to the right person within the organization and get their details right. It proves that you've put in the effort to learn about the company and its hierarchy.
Brands get loads of sponsorship requests all the time and generic sponsorship letters just get tossed in the trash.
Take the time to understand each sponsor's interests, values and objectives. Address specific aspects of their business or organization and how partnership can benefit them.
This will not only make your sponsorship letter unique but also foster a stronger connection and make your request for sponsorship more persuasive.
Decision-makers at potential sponsor organizations are often very busy. When writing a letter requesting event sponsorship, aim for a one-page letter that's easy to read and understand.
Brief letters prevent information overload and keep the recipient focused on your key points.
Above all, it shows that you respect the recipient’s time and you’re sure to get prompt responses.
Don't forget to attach any relevant documents to support your proposal and give the sponsor more context.
This could include your organization's brochure, event flyers, catalogs, reports, previous event materials, and any relevant press coverage. You might also want to add testimonials or letters of support from people or groups who have benefited from your work.
Ensure these supplementary materials are well-organized and directly related to the sponsorship request. Visme has dozens of templates for creating these supplementary materials, such as proposals, presentations, brochures, flyers, letterheads, reports, printables, etc.
When asking for sponsorship, it's essential to show the potential sponsor what's in it for them. Start by researching on the companies you're interested in and understanding what they value. Then, put together a proposal that highlights the benefits of sponsoring you. Be clear about the exposure and marketing opportunities they'll get and make sure to tie it back to their business goals.
Finally, make a clear and direct request for sponsorship, and be prepared to negotiate or provide additional information as needed.
An example of a good sponsorship letter is one that has these characteristics:
When reaching out for sponsorship, it's a good idea to use a sponsorship proposal template to make things easier. Start by introducing yourself and your organization, then explain what the proposal is about along with details of the project you need sponsorship for.
Be sure to mention how the sponsor would benefit from the sponsorship and make clear requests for the type of support you need, whether financial or material. Finally, always wrap up the proposal with your contact information so they can reach out for more discussion.
Sponsorship levels typically show different tiers of sponsorship packages offered by an organization. Different organizations or events use various names, but the four common levels of sponsorship are Platinum, Gold, Silver and Bronze.
Each level comes with its own set of benefits and varying exposure opportunities for the sponsor.
That’s a wrap! An effective sponsorship letter opens the door to a mutually beneficial relationship with potential sponsors.
In this article, we’ve provided everything you need to pitch sponsors and secure the funding you want for your project or event.
Now the ball is in your court!
Tap into our extensive template library to create irresistible sponsorship request letters and every other piece of material you need to attract sponsors, including proposals, packages, presentations, brochures, flyers and more.
Dive into a world of design assets, animation, collaboration, workflow management, AI-powered tools and other mind-blowing tools to take your content creation process to the next level.
Book a demo to discover how Visme can help you attract sponsors and secure funding for your next event or project.
